I live in Singapore. My preoccupations are asia, the human condition and the reinvention of industrial design. I like to try new things.
“Internet boosters have been waiting a very long time for the consumer packaged goods guys, who are responsible for a huge swath of offline advertising spending, to move onto the Web.”
Stat: both P&G and J&J are now spending about 4% of their marketing budget online.
It’s been a relatively slow migration for CPG into new media, but it is happening.
