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“Poetry is when you make new things familiar and familiar things new.” — Rory Sutherland - #TEDTalks2009
My friend Porter Hovey (of Hollister+Hovey) just won a walk-on role in next season’s Mad Men in a photo contest. This is the winning pic.
“.ads next to dispatches from Afghanistan normally cannot draw the same C.P.M.’s as lighter fare. MSNBC.com has found success with lifestyle segments that are sold as a package between TV and the Web. Last month it introduced TodayMoms, a section for mothers sponsored by Wal-Mart with a TV connection on the “Today” show.” —
Advertising - Online Ads Are Booming, if They’re Attached to a Video - NYTimes.com
Where is financial support for ‘real’ news coming from in the future?
“Google isn’t going after a frontal, brute force assault on Facebook… it is pursuing a softer approach.. much like water flowing around a rock.” — Revealing Google’s Stealth Social Network Play
eMarketer shares a list of action items that brands can do that will be most relevant to consumers.
Ran into these guys on the train. They win Halloween.
“A good plan violently executed today is far and away better than a perfect plan tomorrow.” — General George S. Patton
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“We at Comcast have not seen any cord-cutting today,” said Amy Banse, the president of Comcast Interactive Media (CIM Labs) , the unit behind Comcast’s Fancast.com Internet video hub and OnDemand Online initiative. “It’s not a true phenomenon yet.” —
‘Cord Cutting’ Pooh-Poohed by Cable Cos.
First, let’s define the reference point: Cord Cutting - 17% of U.S. households (20M homes) ditched landlines. 15M of these in the last 5 years.
Cable companies have been battling encroachment for twenty years from computers, internet and gaming. And truth be told, the MSOs are holding up quite well, largely through ‘triple play” offerings of voice, cable and data.
Cable can stay viable, but they are going to have to move quickly to stay on top of the technology stack. Over the top devices such as the Roku or CE manufacturers such as MSFT, Sony, Vizio etc. with snazzy UI’s could eat their lunch in ten years time.
At that point, the MSOs are relegated to the role of ‘dumb pipes’. Then it’s just a race to the bottom on pricing.