Google isn’t going after a frontal, brute force assault on Facebook… it is pursuing a softer approach.. much like water flowing around a rock.
A good plan violently executed today is far and away better than a perfect plan tomorrow.
“
| — | General George S. Patton |
Branded Content: in support of Thomas Pynchon’s new novel, Inherent Vice.
I love advertising that has the primary function of informing or entertaining. Especially when it is well done.
And it actually serves its purpose; I want to buy the product.
I hope this is the future of advertising.
We at Comcast have not seen any cord-cutting today,” said Amy Banse, the president of Comcast Interactive Media (CIM Labs) , the unit behind Comcast’s Fancast.com Internet video hub and OnDemand Online initiative. “It’s not a true phenomenon yet.
“
| — |
‘Cord Cutting’ Pooh-Poohed by Cable Cos. First, let’s define the reference point: Cord Cutting - 17% of U.S. households (20M homes) ditched landlines. 15M of these in the last 5 years. Cable companies have been battling encroachment for twenty years from computers, internet and gaming. And truth be told, the MSOs are holding up quite well, largely through ‘triple play” offerings of voice, cable and data. Cable can stay viable, but they are going to have to move quickly to stay on top of the technology stack. Over the top devices such as the Roku or CE manufacturers such as MSFT, Sony, Vizio etc. with snazzy UI’s could eat their lunch in ten years time. At that point, the MSOs are relegated to the role of ‘dumb pipes’. Then it’s just a race to the bottom on pricing. |
That’s quite a few middle man hops to get from my eyeballs to SportsCenter on ESPN. I count three because there will definitely be competing providers for that authentication layer even through that layer of competition is not visually represented.
There’s a lot of value in this transaction (my cable+internet bill is $100/mo, which is my highest monthly bill, not counting rent). All that money is flowing into the MSOs today, and they’re cutting up the pie, but I don’t think that will be true 5 years from now.
As a simple analogy: If this market image were a sentence, my 6th grade grammar teacher would highly encourage editing of “unnecessary phrases.”
(image via readwriteweb)
The flow/categorization represented on this image does not make any sense to me.
The flow should center around the primary exchange of value; you, the consumer, sending your $120/mo to the MSO or telco.
Everything about TV Everywhere stems from this value exchange.
Is Leo Laporte the highest paid web video producer in the world? Or is it Rush Limbaugh?
The RUSH 24/7 product includes video podcasts. He charges $57/year. Assuming >26k subs, that’s more than 1.5M.
Is it all just a red herring?
Both Leo and Rush have been around 20+ years building brand equity through radio shows, books, TV shows, etc.
True value resides at the level of the individual creative. Reputations and followings are built over time, agnostic to the mediums used to achieve that value.
YouTube said that 1,000 media companies, small and large, are using the Content ID system and about three-quarters of those choose to monetize clips.
